As television increasingly integrates with our online persona, and platforms such as Facebook and Twitter, it will become easier for us to see what our friends are watching, in real time, and what they like and don’t like. Many of our TV viewing choices will, therefore, be based on our friends’ viewing habits. While this may have always been the case, the situation is now being exacerbated beyond anything we have witnessed previously.
So, if I come home from work and can see that my two friends Scott and Dave are both watching the same comedy, I may choose, on that basis, to tune in to that program.
Thus, while ‘social proof’ has always been important in the success of a TV show, one can see how Social TV will take this to a new level.
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