As television increasingly integrates with our online persona, and platforms such as Facebook and Twitter, it will become easier for us to see what our friends are watching, in real time, and what they like and don’t like. Many of our TV viewing choices will, therefore, be based on our friends’ viewing habits. While this may have always been the case, the situation is now being exacerbated beyond anything we have witnessed previously.
So, if I come home from work and can see that my two friends Scott and Dave are both watching the same comedy, I may choose, on that basis, to tune in to that program.
Thus, while ‘social proof’ has always been important in the success of a TV show, one can see how Social TV will take this to a new level.
emotions and pro-social and religious sentiments during the September 11 disaster
Abstract:
Analysing emotional states under duress or during heightened, life-and-death situations is extremely difficult, especially given the inability of laboratory experiments to adequately replicate the environment and the inherent biases of post event surveys. It is in this area that natural experiments come to the fore by combining the randomization that comes from natural data with an experimentally realistic event. The pager communications from September 11th, made publicly
available by Wiki Leaks (Wiki Leaks, 2009), provide exactly the kind of natural experiment emotion researchers have been seeking. We have analysed the pager messages by applying an absolute count methodology and by presenting both positive and negative emotive categories as well as the development of pro-social and religious sentiment. Providing behavioural evidence on how people communicate under extreme circumstances and offers valuable insights into human nature. We demonstrate that positive and pro-social communications are the first to emerge followed by the slower and lower negative communications. Religious sentiment is the last to emerge, as individual attempt to make sense of event.
the clocks were striking thirteen: Another example of a bogus trend story from NYT. Shocking it's from a newspaper?
This is another example of a bogus trend story from The New York Times, with the headline “Facebook Exodus,” based on the unsupported assertion that people are leaving Facebook in droves.
As a newspaper editor, I’m guessing, but again, this is just a guess here, that this kind of story plays…
Enjoy being social
Don’t push
Don’t pull
Don’t sell
Don’t shout
Don’t bore
Just be social and talk
Facebook; it’s time to learn to play better with others
Dear Facebook,
I have been your friend and champion for a very long time. I have used you as laboratory, a means of making a living, and as a platform for the last vestiges of a performance art career.
I have a concern. I feel like your “walled garden” approach is going to make you the AOL dinosaur of the Social Network era. Learn to link out. Learn to share content with other platforms more seamlessly. Don’t be such a sponge, give back. Don’t let the likes of Tumblr and G+ clean your clock on this one. Think about it.
Toby
Their problem, in other words, was not just keeping track of the relationship between Jim and John and themselves, but managing a balance between the three relationships involved. Keeping both Jim and John happy at the same time is a much more difficult feat than simply remembering whether they are friends with each other.
Grooming, Gossip, and the Evolution of Language Robin Dunbar
beyond personas
When I first started working in digital marketing we were all hot for “presona development”. Not the traditional way ad agencies had compiled information to devise ways of selling things to a us, but a new and 360 degree way of looking at users to more fully understand their habits and design for the interactive digital age. It was a more nuanced approach that we continue to learn from.
Gone were the days of Mad Men style demo and psychographics; enter the fictionally named Bob, with his children Judy, Mack, and Abe (no longer the simple 2.5 children stat they used to be). We day parsed brands, we tracked consumption habits by month and season— we turned this fake guy into a real person.
The goal of all of this persona creation was to then build a system that catered to Bob, not a statistical facimile of Bob. Here’s the problem with this approach: Bob is not interacting with a system, he is interacting with other Bob’s.
It is my belief that the internet is becoming an extension of very basic human interaction types, that in combination produce a rich variety of possibility. Soylent Media is about understand what comes from the realtionship between things as much as the things themselves.
If modern humans tried to use grooming as the sole means of reinforcing their social bonds, as other primates do, then the equation for monkeys and apes would suggest we would have to devote around 40 per cent of our day to mutual mauling. Quite the thought— an almost continuous [self secreted] opiate high…
…If conversation serves the same function as grooming, then modern humans can at least “groom” with several others simultaneously. A second is that it allows us to exchange information over a wider network of individuals than is possible for monkeys and apes. If the main function of grooming for monkeys and apes is to build up trust and personal knowledge of allies, then language has an added advantage. It allows you to say a great deal about yourself, your likes and dislikes, the kind of person you are, it also allows you to convey in numerous subtle ways something about your reliability as an ally or friend.
Grooming, Gossip, and the Evolution of Language
Robin Dunbar
network:group
(coalitions and alliances)
mapping relationships
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Toby Vann, is a New York based Digital Marketing Strategist. 