As television increasingly integrates with our online persona, and platforms such as Facebook and Twitter, it will become easier for us to see what our friends are watching, in real time, and what they like and don’t like. Many of our TV viewing choices will, therefore, be based on our friends’ viewing habits. While this may have always been the case, the situation is now being exacerbated beyond anything we have witnessed previously.
So, if I come home from work and can see that my two friends Scott and Dave are both watching the same comedy, I may choose, on that basis, to tune in to that program.
Thus, while ‘social proof’ has always been important in the success of a TV show, one can see how Social TV will take this to a new level.
About
Toby Vann, is a New York based Digital Marketing Strategist. Since 2003, Toby has turned much of his focus to social media and how social influence is changing advertising, messaging, and media consumption. He has a passion for emergence - relentlessly pursuing the simple ways in which we pair, flock, herd, and rally - and the complex social relationships that spring from that foundation.
Me, Elsewhere
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